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20
Linking IN
Using Right Right Tools: LinkedIn Tool Box
Recently, an article came out from the Wall Street Journal as to how not using LinkedIn could be hurting your career. This particular piece of wall street literature applies to a variety of industries, but it really hits home with the Real Estate industry. However, like most anything else, a tool is not a helpful tool if you don't know how to use it. For the past decade, most people have used LinkedIn incorrectly. LinkedIn provides reminders to reach out to contacts when they've landed a new job or are celebrating a job anniversary, however a simple "like" out of thousands of networks can seem a little impersonal. Instead, interact with your network the way you would on Facebook, posting status updates and links to articles - but keep it professional.
It's Not About You, It's About Them The biggest mistakes on social media come from the misconception that people care about what you have to say. That's simply not the case. They care about finding solutions to their problems, that's it - BE THE ANSWER!
Here are some tips:
DO
- Personalize Connection Requests
- Have A Profile Picture
- Personalize Your Recommendation Requests
- Keep it Professional At All Times
- Turn OFF Notifications When Updating Your Profile
- Send A Welcome Message That Provides Value
- Regularly Nurture Relationships
- Make Your Contact List Open To Your Connections
- Introduce Your Connections To Each Other
- Respond Promptly To Messages
DO NOT
- Send Spammy messages
- Over Post
- Ask For Recommendations
- Criticize or Comment Negatively in Groups
- Post Self-Serving Content in Groups
- Let All Recipients of a Group Message See Names and Email
- Ask for People to Like Your Facebook Page
- Ask For Endorsements
- Sending Messages with " I see you viewed my profile.."
- Treat LinkedIn like Facebook or Twitter
When you stumble upon people of interest, don't hesitate to send them a personalized message. The key to earning their trust and not annoying them is being genuine and honest. Tell them you're always looking to connect with locals who may be in the market. Consider asking questions about their own business or background if you find something intriguing about them. People love talking about themselves, so as long as you avoid overly sales-y messages, you could develop plenty of new relationships (a.k.a. real estate leads) via search. :)
