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Posts from June 2012
Ruhl&Ruhl REALTORS
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June
25
25
Sizzle vs. Steak or Sizzle AND Steak?
It's often so difficult to choose who to work with in a real estate transaction. It's tough to know the great agents and loan officers. I believe finding the great ones can truly prove to be a gift to your future.
What is the "Steak"?
To me, that's the part of the agent or loan officer's expertise. They are fluent in their industry, their available products and inventory, the current market conditions, and the entire process that you will be undergoing. The "steak" is about using their excellence in execution to deliver a comprehensive solution for their clients.
What is the "Sizzle"?
June
13
13
The Emotion Driving the Housing Recovery
This blog often discusses the data behind the housing market. Today, we want to address the emotion behind the market comeback; a belief in homeownership which is still alive and well in this country. A study conducted by Coldwell Banker and psychotherapist Dr. Robi Ludwig found that owning a home is still very much a goal for many Americans. In the study, 91 percent of those surveyed said owning a home is part of the American Dream. A second study by TD Bank, reported similar results:
- More than half of consumers polled say homeownership is a vital component to defining the American Dream
- 59% associated feelings of excitement or pride as part of their first time home buying process
- 84% of today's younger renting generation-ages 18-34-intend to buy a home
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