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8
Myths: The Earth Is Flat and Newspapers Sell Houses
It is amazing how masses of people can believe something that is absolutely untrue. I mean, at one time the vast majority of people believed the world to be flat. Today, we want to debunk another commonly held belief - that newspapers sell houses. Somehow this notion gained believability even though the facts consistently prove it NOT to be true. We should know what methods prospective purchasers use to find the home of their dreams when we are selling homes. This enables us to develop the best marketing strategy to attract a buyer. The National Association of Realtors (NAR) has just released the 2010 Profile of Home Buyers and Sellers, which is recognized by most as the best compilation of data on today's buyers and sellers because of the enormous amount of data available. It might interest everyone to know that less than 2% looked in newspapers, magazines or home buying guides when starting the search process. What do most buyers do? Buyers today want to explore their options online (combined 47%) or check with Real Estate Professionals (combined 27%). You might be ready to argue that the use of internet is a new phenomenon over the past year or so. However, the report looks back over the last nine years. Though it is true that the percentage of those using the internet has dramatically increased (from 8% to 37%), it might interest you that even back in 2001 only 9% of buyers found their home through print media (again, this is now 2%). The buyer is attracted to the type of sites that have the greatest number of listings. These sites are normally generated by the real estate industry. As a seller you should make sure your home is on as many of these sites as possible-that will give you the best chance of attracting a buyer. Ruhl&Ruhl listings are shared on RuhlHomes.com, REALTOR.com, FrontDoor.com, Trulia.com and some of our markets share their listings on their Multiple Listing Service search websites as well. Print media never was a great way to market a house for sale and its effectiveness is diminishing each year. Meet with a local Ruhl&Ruhl REALTOR and put together an internet marketing strategy worthy of your home. Ruhl&Ruhl REALTORS collects data from all of the local markets through the use of client surveys. Contact a Ruhl&Ruhl agent today to have this data shared with you. Bottom Line, if you want to develop a great marketing strategy to give your house maximum exposure, forget newspapers and look toward the internet. Courtesy of: KCM
